Unknown Golf

Unknown Golf

Unknown Golf

Unknown Golf

From brand to app — designing golf's new all-in-one platform

From brand to app — designing golf's new all-in-one platform

From brand to app — designing golf's new all-in-one platform

Brand

Website

App

Unknown Golf logo and primary brand identity system designed by Armor
Unknown Golf logo and primary brand identity system designed by Armor

Industry

Sports & Leisure

Deliverables

Brand Identity Marketing Toolkit Marketing Website Product Strategy UX & UI Design

Unknown Golf is an all-in-one game and tournament management platform. Originally built for clubs and golf pros, Unknown was looking to parlay that experience into a new player-focused offering.

We were brought in to lead product design for Unknown's new service — and to build everything around it. That meant a fresh brand identity, a marketing website, and a long list of supporting assets, from swag and in-club dashboards to trade show sales materials.

Industry

Sports & Leisure

Deliverables

Brand Identity Marketing Toolkit Marketing Website Product Strategy UX & UI Design

Unknown Golf is an all-in-one game and tournament management platform. Originally built for clubs and golf pros, Unknown was looking to parlay that experience into a new player-focused offering.

We were brought in to lead product design for Unknown's new service — and to build everything around it. That meant a fresh brand identity, a marketing website, and a long list of supporting assets, from swag and in-club dashboards to trade show sales materials.

Industry

Sports & Leisure

Deliverables

Brand Identity Marketing Toolkit Marketing Website Product Strategy UX & UI Design

Unknown Golf is an all-in-one game and tournament management platform. Originally built for clubs and golf pros, Unknown was looking to parlay that experience into a new player-focused offering.

We were brought in to lead product design for Unknown's new service — and to build everything around it. That meant a fresh brand identity, a marketing website, and a long list of supporting assets, from swag and in-club dashboards to trade show sales materials.

Industry

Sports & Leisure

Deliverables

Brand Identity Marketing Toolkit Marketing Website Product Strategy UX & UI Design

Unknown Golf is an all-in-one game and tournament management platform. Originally built for clubs and golf pros, Unknown was looking to parlay that experience into a new player-focused offering.

We were brought in to lead product design for Unknown's new service — and to build everything around it. That meant a fresh brand identity, a marketing website, and a long list of supporting assets, from swag and in-club dashboards to trade show sales materials.

Brand Identity

Unknown Golf brand identity wordmark
Unknown Golf brand identity applied to apparel
Unknown Golf sabbreviated name stylized
Unknown Golf brand identity applied to golf towel
Unknown Golf brand applied to golf ball
Unknown Golf brand identity applied to baseball hat
Unknown Golf brand identity applied to beverage cooler

App Design

Unknown Golf app UI overview — game and tournament management interface
Unknown Golf mobile app — player scorecard screen
Unknown Golf course detail design
GPS and hole number
Unknown Golf GPS conditions
Unknown Golf – shot details view
Unkown Golf UI details - Chambers Bay
Unkown Golf UI details – Sand Hill
Unkown Golf UI details - Merion Golf Club
Unkown Golf UI details - Cypress Point
Notes header
Unkown Golf notes UI
Unkown Golf winnings overview UI
Unkown Golf stats card - rounds played
Unkown Golf stats card - scoring averages
Unkown Golf stats card - USGA handicap trends
Unknown Golf social network functionality
Unknown Golf player detail card

Website Design & Development

Unknown Golf marketing website redesign
Unknown Golf website design in mobile view
Unknown Golf website — features section desktop design
Unknown Golf website — scoring interface
Unknown Golf website — mobile homepage design
Unknown Golf website — mobile homepage design
Unknown Golf website — mobile homepage design
Unknown Golf website — mobile menu design
Unknown Golf website — mobile menu design
Unknown Golf website — mobile menu design
Unknown Golf website — mobile callout design
Unknown Golf website — mobile callout design
Unknown Golf website — mobile callout design

Enough jibber jabber. Let’s talk about you.

Enough jibber jabber. Let’s talk about you.

Enough jibber jabber. Let’s talk about you.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.