Philadelphia 250

A celebration in the making for a quarter millenium

Brand

Website

Philadelphia 250

A celebration in the making for a quarter millenium

Brand

Website

Philadelphia 250

A celebration in the making for a quarter millenium

Brand

Website

Philadelphia 250

A celebration in the making for a quarter millenium

Brand

Website

Philadelphia 250 out-of-home billboard campaign on a downtown storefront featuring the tagline "Make your mark. Create change. Together." — civic brand identity by Armor.

Industry

Tourism

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Dev CMS Integration

In 2026, America will turn 250 and what better place to reflect and celebrate than the city we call home?

We partnered with this non-profit to establish a brand identity and digital home, which became an ever-evolving content hub for events, activities, and volunteer efforts — all leading up to the semiquincentennial party.

Launched during the pandemic, Philadelphia250 had a six-year runway for their efforts, which required the website to provide longevity, a sense of timelessness, and flexibility. As the landmark year finally approaches, the Philadelphia250 team is leveraging their digital home more than ever before.

Industry

Tourism

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Dev CMS Integration

In 2026, America will turn 250 and what better place to reflect and celebrate than the city we call home?

We partnered with this non-profit to establish a brand identity and digital home, which became an ever-evolving content hub for events, activities, and volunteer efforts — all leading up to the semiquincentennial party.

Launched during the pandemic, Philadelphia250 had a six-year runway for their efforts, which required the website to provide longevity, a sense of timelessness, and flexibility. As the landmark year finally approaches, the Philadelphia250 team is leveraging their digital home more than ever before.

Industry

Tourism

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Dev CMS Integration

In 2026, America will turn 250 and what better place to reflect and celebrate than the city we call home?

We partnered with this non-profit to establish a brand identity and digital home, which became an ever-evolving content hub for events, activities, and volunteer efforts — all leading up to the semiquincentennial party.

Launched during the pandemic, Philadelphia250 had a six-year runway for their efforts, which required the website to provide longevity, a sense of timelessness, and flexibility. As the landmark year finally approaches, the Philadelphia250 team is leveraging their digital home more than ever before.

Industry

Tourism

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Dev CMS Integration

In 2026, America will turn 250 and what better place to reflect and celebrate than the city we call home?

We partnered with this non-profit to establish a brand identity and digital home, which became an ever-evolving content hub for events, activities, and volunteer efforts — all leading up to the semiquincentennial party.

Launched during the pandemic, Philadelphia250 had a six-year runway for their efforts, which required the website to provide longevity, a sense of timelessness, and flexibility. As the landmark year finally approaches, the Philadelphia250 team is leveraging their digital home more than ever before.

Brand

Philadelphia 250 primary logo with "By the people, For the people" script tagline — nonprofit brand identity design for America's 250th anniversary.
Philadelphia 250 horizontal logo lockup reversed on a deep navy background, showcasing the civic brand identity system.
Philadelphia 250 logo overlaid on a black-and-white photograph of Philadelphia City Hall, illustrating brand-in-context typographic treatment.
Philadelphia 250 brand collateral: tote bag featuring the circular mark and a smartphone mockup of an Instagram AR filter set on the Ben Franklin Bridge.
Philadelphia 250 brand guidelines document spreads showing logo usage, color palette, typography and photography rules — a civic design system at a glance.

Website

Philadelphia 250 desktop website homepage design featuring editorial hero imagery of Swann Memorial Fountain, "Create change. Make history together." headline, and civic engagement modules.
Philadelphia 250 mobile-first responsive homepage design with hero headline, fountain photography and the circular brand mark — civic website UX/UI design.
Philadelphia 250 mobile-first responsive homepage design with hero headline, fountain photography and the circular brand mark — civic website UX/UI design.
Philadelphia 250 mobile "By the People, For the People" editorial section featuring the Schuylkill Banks skyline photograph — responsive web design detail.
Philadelphia 250 mobile "By the People, For the People" editorial section featuring the Schuylkill Banks skyline photograph — responsive web design detail.
Philadelphia 250 mobile navigation menu UX design showing 2026, Participation & Planning, Learn and Act Now sections with a Donate Now CTA.
Philadelphia 250 mobile navigation menu UX design showing 2026, Participation & Planning, Learn and Act Now sections with a Donate Now CTA.
Philadelphia 250 "Your Declaration Counts" mobile screen inviting Philadelphians to share what the Declaration of Independence means to them — civic engagement UX.
Philadelphia 250 "Your Declaration Counts" mobile screen inviting Philadelphians to share what the Declaration of Independence means to them — civic engagement UX.
Philadelphia 250 editorial website layout detailing the 1876 Great Exhibition with archival photography, body copy and custom civic iconography.
Philadelphia 250 "I Declare" civic participation form UI — a responsive web form capturing residents' hopes for 2026 with name, age, email and zip fields.
Philadelphia 250 desktop section design with "Your Declaration Counts" headline, citizen testimonial carousel and email signup CTA — editorial civic website layout.

Enough jibber jabber. Let’s talk about you.

Enough jibber jabber. Let’s talk about you.

Enough jibber jabber. Let’s talk about you.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.