IndeVets

Happier vets, healthier pets

Brand

Website

IndeVets

Happier vets, healthier pets

Brand

Website

IndeVets

Happier vets, healthier pets

Brand

Website

IndeVets

Happier vets, healthier pets

Brand

Website

Hand holding an iPhone displaying the IndeVets mobile-first website homepage with editorial serif headline and playful veterinary illustrations.

Industry

Pet Care

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Development CMS Integration

IndeVets is one of the rare “disruptors” that’s actually living up to that billing. They’ve created a new staffing model for the veterinarian industry that’s giving vets the ability to live happier, healthier lives.

Problem was, IndeVets’ messaging and previous website didn't do the best job explaining the many benefits that come with their model.

We fixed that with a top-to-bottom overhaul of their brand identity, messaging platform, website, and marketing ecosystem which is allowing them to recruit best-in-class vets and pair them with hospitals in need.

Industry

Pet Care

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Development CMS Integration

IndeVets is one of the rare “disruptors” that’s actually living up to that billing. They’ve created a new staffing model for the veterinarian industry that’s giving vets the ability to live happier, healthier lives.

Problem was, IndeVets’ messaging and previous website didn't do the best job explaining the many benefits that come with their model.

We fixed that with a top-to-bottom overhaul of their brand identity, messaging platform, website, and marketing ecosystem which is allowing them to recruit best-in-class vets and pair them with hospitals in need.

Industry

Pet Care

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Development CMS Integration

IndeVets is one of the rare “disruptors” that’s actually living up to that billing. They’ve created a new staffing model for the veterinarian industry that’s giving vets the ability to live happier, healthier lives.

Problem was, IndeVets’ messaging and previous website didn't do the best job explaining the many benefits that come with their model.

We fixed that with a top-to-bottom overhaul of their brand identity, messaging platform, website, and marketing ecosystem which is allowing them to recruit best-in-class vets and pair them with hospitals in need.

Industry

Pet Care

Deliverables

Brand Identity Marketing Toolkit UX Design Visual Design Front-End Development CMS Integration

IndeVets is one of the rare “disruptors” that’s actually living up to that billing. They’ve created a new staffing model for the veterinarian industry that’s giving vets the ability to live happier, healthier lives.

Problem was, IndeVets’ messaging and previous website didn't do the best job explaining the many benefits that come with their model.

We fixed that with a top-to-bottom overhaul of their brand identity, messaging platform, website, and marketing ecosystem which is allowing them to recruit best-in-class vets and pair them with hospitals in need.

Brand

IndeVets wordmark logo in cream serif type on a bright green brand background, part of the veterinary staffing brand identity system.
Editorial brand illustration of a veterinarian skateboarding with a dog, cat, and parrot under the "Vet the way you want" tagline.
IndeVets logo presented across three core brand colors — teal, deep navy, and orange — showcasing the veterinary brand identity palette.
Grid of whimsical hand-drawn brand illustrations featuring veterinarians, pets, and scenes used throughout the IndeVets visual identity system.
IndeVets branded canvas tote bag marketing collateral with a llama illustration and witty tagline, printed in the brand's signature green.
Printed IndeVets business cards in navy and cream featuring the serif logo and custom illustration, part of the brand identity collateral.
Outdoor billboard campaign showcasing the IndeVets brand voice with witty copy, illustrated vignettes, and a bold green color palette.
Instagram Story design for IndeVets with editorial serif headline on a teal background and a line-drawn cat illustration.
Instagram Story design for IndeVets with editorial serif headline on a teal background and a line-drawn cat illustration.
Instagram Story layout featuring a human pyramid of veterinarians in teal scrubs with the IndeVets team mission headline.
Instagram Story layout featuring a human pyramid of veterinarians in teal scrubs with the IndeVets team mission headline.
Instagram Story with "The vets you need are IndeVets." tagline on green, illustrated vets and pets supporting the social brand system.
Instagram Story with "The vets you need are IndeVets." tagline on green, illustrated vets and pets supporting the social brand system.

Website

Full-length IndeVets website homepage design showing editorial typography, illustration-led hero, and responsive UX/UI layout for vets.
Mobile responsive website design for IndeVets showing the "Choose where you practice" section with illustrated hospital vignette.
Mobile responsive website design for IndeVets showing the "Choose where you practice" section with illustrated hospital vignette.
Mobile UI design for IndeVets' "We believe every vet should love being a vet" section with editorial serif headline and brand illustration.
Mobile UI design for IndeVets' "We believe every vet should love being a vet" section with editorial serif headline and brand illustration.
Mobile-first website design for the IndeVets benefits page with bulleted list and relaxing spa-scene illustration.
Mobile-first website design for the IndeVets benefits page with bulleted list and relaxing spa-scene illustration.
Mobile-first website design for the IndeVets benefits page with bulleted list and relaxing spa-scene illustration.
Mobile website design showcasing IndeVets' "We find the best workplaces" content section with illustrated veterinarian and pets.
Mobile website design showcasing IndeVets' "We find the best workplaces" content section with illustrated veterinarian and pets.
Mobile website design showcasing IndeVets' "We find the best workplaces" content section with illustrated veterinarian and pets.
MacBook laptop mockup displaying the IndeVets "Pick your shift types" website page with editorial layout and ice cream cone illustration.
Mobile responsive design featuring the "See some real stories from real IndeVets" testimonials section with brand character illustrations.
Illustrated video grid mockup for IndeVets' "M&M. CE. FYIs and plenty of LOLs" community section of the veterinary staffing website.
Website section design titled "Why do vets love IndeVets?" with an illustrated central character and callout cards detailing benefits.

Enough jibber jabber. Let’s talk about you.

Enough jibber jabber. Let’s talk about you.

Enough jibber jabber. Let’s talk about you.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.

Designing your next big thing

Contact

123 S Broad St

Suite 2435

Philadelphia, PA 19109

Unguarded

A tiny interview series with creators we dig

Armor logo

© Copyright 2026. All rights reserved.

Don't steal our stuff.