Tiny interviews with founders, makers 🪚, and creatives 🖼️ who inspire. Made by Armor.

Tiny interviews with founders, makers 🪚, and creatives 🖼️ who inspire. Made by Armor.

Tiny interviews with founders, makers 🪚, and creatives 🖼️ who inspire. Made by Armor.

Image of Shannon Maldonado

Photo by

Bre Furlong

Image of Shannon Maldonado

Photo by

Bre Furlong

The Vitals

Location

Philadelphia, PA

Alarm

7:00 AM, 7:20 AM

On the Web

shopyowie.com

Most Used App

Tie – Asana & Instagram

Site Most Visited

nytimes.com

🤗

Favorite Emoji

Hostess + Receptionist at Warmdaddy's

First Job

Saint Maude A24

Last Google Search

Shannon Maldonado

Shannon Maldonado

Shannon Maldonado

Founder of Yowie

Founder of Yowie

A seamless path from learning to machine sew at age 10, to creating the perfectly curated boutique, Yowie.

A seamless path from learning to machine sew at age 10, to creating the perfectly curated boutique, Yowie.

A seamless path from learning to machine sew at age 10, to creating the perfectly curated boutique, Yowie.

If you could choose one theme song to play whenever you entered a room, what would it be?

If you could choose one theme song to play whenever you entered a room, what would it be?

If you could choose one theme song to play whenever you entered a room, what would it be?

The Sopranos theme song, specifically the “woke up this morning” refrain.

How did you end up in your industry?

How did you end up in your industry?

I have been making and designing things for as long as I can remember and my mother taught me how to machine sew when I was about 10. It started with making little pouches and graduated to altering my own clothes or making garments using vintage patterns I found on Fabric Row. After attending FIT for Fashion Design and working for different large brands for over a decade, I decided to launch my own brand and shop in 2016. I see myself as a Creative or Creative Director as all these years later I really like making all kinds of “stuff.”

First piece of music you ever purchased?

First piece of music you ever purchased?

The cassette tape of Slaughter’s The Wildlife. My mom made me return it.

Favorite activity to pass time during quarantine?

Favorite activity to pass time during quarantine?

Cooking! In the past I never enjoyed it and found it kind of tedious. We’ve picked up some simple recipes that we make all the time now and it’s relaxing to prep dinner after a long day of work. My recent favorites are a vegan pasta recipe by Julie Saha from a YOWIE workshop we did in October and a modified granola recipe from Dimes.

What’s the best piece of business advice you’ve ever been given?

What’s the best piece of business advice you’ve ever been given?

“Stay lean for as long as you can.” I think there's a very romantic narrative right now to raise a ton of money, expand like crazy and go public but I'm really enjoying growing organically and at my own pace.

The Vitals

The Vitals

Location

Philadelphia, PA

Location

Philadelphia, PA

Alarm

7:00 AM, 7:20 AM

Alarm

7:00 AM, 7:20 AM

On the Web

shopyowie.com

On the Web

shopyowie.com

Most Used App

Tie – Asana & Instagram

Most Used App

Tie – Asana & Instagram

Site Most Visited

nytimes.com

Site Most Visited

nytimes.com

🤗

Favorite Emoji

🤗

Favorite Emoji

Hostess + Receptionist at Warmdaddy's

First Job

Hostess + Receptionist at Warmdaddy's

First Job

Saint Maude A24

Last Google Search

Saint Maude A24

Last Google Search

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